Norwegian Cruise Line Welcomes Eric Stonestreet as the Face of Experience More

Friday, January 3, 2025

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Norwegian Cruise Line® (NCL), a pioneer in global cruise travel, has introduced two-time Emmy® Award-winning actor Eric Stonestreet as its new brand ambassador and the face of its latest advertising campaign, Experience More.

The campaign showcases Stonestreet aboard one of NCL’s renowned vessels, immersing himself in unforgettable experiences. Through engaging 30- and 15-second ads, the campaign highlights NCL’s newly unveiled Experience More brand positioning, designed to appeal to first-time cruisers and loyal travelers alike. From unwinding in the luxurious Thermal Suite at Mandara Spa to racing on the only go-kart tracks at sea, Stonestreet explores NCL’s world-class offerings while also visiting iconic destinations in the Caribbean and Europe. His natural charisma and relatable personality align perfectly with NCL’s commitment to creating lasting memories for its guests.

Eric Stonestreet is best known for his role as Cameron Tucker on the hit TV series Modern Family, a performance that earned him two Primetime Emmy Awards for Outstanding Supporting Actor in a Comedy Series. Beyond television, he has starred in popular films such as The Secret Life of Pets and Identity Thief and has hosted the reality competition show Domino Masters. Currently, he stars in season two of Disney+’s The Santa Clauses, one of the platform’s most-streamed original series.

“Over the last few months, we have had the pleasure of getting to know Eric as he has spent time with our team, both shoreside and onboard,” said David J. Herrera, president of Norwegian Cruise Line. “We are very excited to have named him godfather of our newest groundbreaking vessel, Norwegian Aqua. Now, we are reaffirming our relationship with him by announcing Eric as our new brand ambassador! As the face of our new ‘Experience More’ Ad Campaign, we are excited for him to bring his relatability, authenticity and genuine charm as he spotlights how guests can experience more with NCL and have their very best vacation with us.”

As part of his role, Stonestreet, who previously served as the godfather of NCL’s Norwegian Aqua, will appear in advertisements and promotional content across social media, digital platforms, television, and other mediums in the U.S. and Canada. These materials spotlight the unparalleled value guests can enjoy aboard an NCL cruise, underscoring the brand’s versatility and commitment to providing exceptional experiences.

“On the heels of being named Norwegian Aqua’s godfather, I am honored to now also serve as NCL’s brand ambassador and be the face of NCL’s new ‘Experience MORE’ campaign,” said Eric Stonestreet, two-time Emmy® Award-winning actor. “Over the past few months, the NCL team has welcomed my family and I with open arms, showing us firsthand the big-hearted hospitality and guest service that NCL is known for, along with the amenities and offerings that cater to every type of traveler. Soon, I’ll experience it for myself when I join my family for a bucket-list trip to Alaska next summer. As a new cruiser, it is an honor to have the opportunity to connect with future guests and show them how much more they can expect when they sail with NCL.”

The Experience More campaign was brought to life by NCL’s in-house creative agency, Rebel Fish, under the direction of Emmy® Award-winning director Jason Winer of Bodega Studios Los Angeles. Winer, known for his work on Modern Family, collaborated with NCL’s media partner, Digitas, to craft this entertaining and engaging campaign.

“Eric shares our love of travel and a genuine desire to bring happiness to people everywhere, which translates naturally into the new campaign creative and into his role as brand ambassador,” said Adam Malone, chief marketing officer of Norwegian Cruise Line. “I was lucky enough to personally see Eric experience one of our ships and the amazing guest service we provide, which he reciprocated with kindness and appreciation. After that moment, we knew we could not ask for a better partner than Eric to represent our brand. He has come on board with boundless enthusiasm, curiosity and excitement, and after experiencing his contagious energy firsthand, we can’t wait for people to see everything we have been working on together!”

NCL’s Experience More brand positioning, launched last fall, emphasizes the cruise line’s dedication to delivering unmatched variety and choice for travelers. To enhance this offering, NCL recently introduced the More At Sea™ package, featuring premium benefits such as an unlimited open bar with top-shelf beverage options, additional specialty dining credits, faster high-speed internet powered by Starlink, and $50 shore excursion credits. Travelers can also enjoy free airfare for a second guest and free cruises for third and fourth guests on select sailings, delivering even greater value and flexibility.

With Eric Stonestreet at the helm of its latest campaign, Norwegian Cruise Line invites travelers to “Experience More” and create lasting memories on the high seas.

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Tags: caribbean, Eric Stonestreet, Europe, global cruise travel, Mandara Spa, Norwegian Cruise Line, Primetime Emmy Awards, Travel News